Last Updated: 25/08/2026

1. Introduction

novy. respects your privacy.

This Privacy Policy explains how Novy Co. collects, uses, stores and protects personal information when you use novy.co.za, app.novy.co.za and related Services.

This Policy should be read together with our POPIA Privacy Notice and Cookie Policy.

2. Information We Collect

Depending on how you interact with novy., we may collect:

Account Information

• name;
• email address;
• telephone number;
• login credentials;
• account information.

Profile Information

Users may voluntarily provide:

• profile photographs;
• business information;
• job titles;
• contact details;
• social media links;
• websites;
• services;
• products;
• images;
• locations;
• appointment information;
• testimonials; and
• other information included in their profile.

Transaction Information

We may receive information relating to purchases and subscriptions, including:

• transaction reference;
• product or subscription purchased;
• amount;
• payment status; and
• billing information.

Payment card details should generally be processed by our payment provider rather than stored directly by novy., subject to the payment provider's systems and policies.

Technical Information

We may collect:

• IP address;
• browser type;
• operating system;
• device information;
• approximate location information;
• access times;
• pages viewed;
• referral information; and
• usage information.

3. How We Use Information

We may process information to:

• create and maintain accounts;
• provide the Services;
• display profiles;
• process transactions;
• provide customer support;
• send service communications;
• maintain security;
• prevent fraud and abuse;
• improve the platform;
• understand usage;
• provide analytics;
• comply with legal obligations; and
• conduct lawful marketing where permitted.

POPIA requires personal information to be processed in accordance with applicable lawful-processing conditions.

4. Marketing

We may send marketing communications where permitted by applicable law.

You can unsubscribe from marketing communications at any time using the unsubscribe mechanism provided or by contacting us.

POPIA places specific restrictions on unsolicited electronic direct marketing and provides rules for marketing to existing customers.

5. Public Profiles

A novy.Profile may intentionally contain information that the user chooses to make publicly accessible.

This information may be viewed by visitors to the profile.

Users are responsible for determining what information they publish publicly.

6. Sharing Information

We may share personal information with service providers who help us operate novy., including:

• hosting providers;
• payment providers;
• email providers;
• analytics providers;
• security providers;
• technical service providers; and
• other processors necessary to provide the Services.

Where a third party processes information on our behalf, appropriate contractual and security arrangements should apply as required by POPIA. POPIA specifically addresses the obligations of operators processing personal information on behalf of responsible parties.

We may also disclose information where required by law or necessary to protect our legal rights, users or the platform.

7. International Transfers

Some service providers may process information outside South Africa.

Where personal information is transferred outside South Africa, novy. will take reasonable steps to ensure that the transfer complies with applicable legal requirements.

8. Security

We use reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

No internet-based system can be guaranteed to be completely secure.

9. Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including legal, accounting, security and operational requirements.

Retention periods may differ depending on the type of information.

10. Your Rights

Subject to applicable law, you may have rights to:

• request access to your personal information;
• request correction of inaccurate information;
• object to certain processing;
• request deletion where legally applicable;
• withdraw consent where processing relies on consent;
• object to direct marketing; and
• lodge a complaint with the Information Regulator.

11. Children's Information

The Services are not intentionally directed at children.

We do not knowingly collect children's personal information contrary to applicable law.

12. Changes

We may update this Privacy Policy from time to time.

The latest version will be published on this page.

13. Contact

Privacy enquiries:

support@novy.co.za

Novy Co.